You may have noticed that the phrase Make Every Experience Rewarding has started popping up everywhere around Adscend Media lately. This phrase is more than just inspirational rhetoric, however. It’s our way of life. Just in the last month, this phrase has been the mantra that has powered the redesign of our blog and the creation of our new-look website, as well as the release of our game-changing Market Research SDK solution. By now, you’re probably:
- Trying to figure out what exactly does Make Every Experience Rewarding mean
- Wondering why you should care about the phrase at all.
Therefore, the Adscend Marketing team sat down with a heavyweight to get you answers to the questions above.
Here’s what Adscend Media CEO Fehzan Ali had to say about the importance of the phrase Make Every Experience Rewarding:
What Does “Make Every Experience Rewarding” mean?
It’s essentially the core principle that drives our business today and in the future. At Adscend Media, we strive to make every interaction you have with our dashboard, every interaction you have with our team, every interaction your users have with our offers and monetization solutions, and every interaction advertisers have with us a rewarding experience that gets better over time.
Why Does this Matter?
Advertising is changing. Mobile ad spend exceeded desktop ad spend for the first time in 2015 and this trend will continue. Moreover, users are tired of annoying ads that slow down their browsing experience and are using adblock solutions at a rapidly increasing rate. This is a real and significant problem in advertising today. Adobe and PageFair recently predicted adblock will result in potentially $41.4 billion in lost revenues in 2016. Users have made it clear that intrusive ad formats will no longer be tolerated.
The user experience is clearly important! And this is where we come in – our solutions have always focused on rewarding users, whether that is with premium content, in-app items, or other rewards. We’re continually building upon and improving our platform to make every experience more rewarding than the last.
Advertising no longer has to take away from the user experience. Users LOVE our rewarded ads. Our Offer Wall, Market Research, Rewarded Video, and other rewarded solutions produce insanely-high eCPMs AND boost user retention. Many of our active partners see a 10-20% boost in user retention when integrating our solutions, as well as a very significant bump in revenue.
How Will Adscend Continue to Make Every Experience Rewarding?
Last month, we launched an industry-first market research mobile solution that is redefining the mobile user ad experience and helping publishers generate amazing results. This launch is just the beginning of even more powerful changes at Adscend to help you earn more than ever before. As we look forward, we plan to launch many key solutions and updates that will continue to rapidly transform our platform and Make Every Experience Rewarding.
What Would You Like to Say to Adscend Publishers, Developers, and Advertising Partners?
Thank you so much for being a valued partner. Without you, we would not be able to solve hard problems and build innovative solutions to help you earn more. For anyone who is already working with us actively, be sure to log in and take a look at recent launches and changes so you don’t miss out on any opportunities to earn more. For those of you who are not yet actively working with Adscend Media, and would like to explore earning more, feel free to email me and I’ll see how we can help you get started!
Lastly, here’s to Making Every Experience Rewarding!