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Ask Dr. Lock: Where Can I Find More Information on Content Locking?

content locking

The Doctor is always available to help you make more money using Adscend Media’s gateway technology. To ask Dr. Lock a question about content locking, please email your question to doc.lock@adscendmedia.com.

Today’s Question: August 25, 2013

“I saw one of Adscend’s posts on Twitter about content locking and I would like to learn more about it. Where can I go to find more information on content locking?”

Jeff M, Carmichael, CA

Dr. Lock:  Jeff, thanks for your email and if you are looking for more information on content locking, you have definitely come to the right place! Below are some of our favorite resources which provide the “ABC’s” of content locking, including concise explanations of content locking, gateway installation procedures, and strategies for success with content locking. If the hand-picked resources don’t meet your needs, feel free to shoot me an email at doc.lock@adscendmedia.com, with any content locking related questions that you might have.

Adding Content Locking Into Your Traffic Monetization Mix: Featured in Search Engine Journal, this article provides a brief overview of content locking and discusses the differences between content locking and traditional traffic monetization methods (e.g. text ads, banners, in-text ads). Definitely a nice read for those who have experience with monetizing sites.

Adscend Media Publisher Forum: Though we probably are biased, the Adscend Media Publisher Forum is a great resource for publishers looking to get started with content locking. On our forum, you can interact with fellow Adscend publishers and discuss content locking related topics, such as content creation, traffic sources, and gateway design. Besides the general forum structure, our forum also features a Chatbox, which allows you to instantly communicate with other Adscend publishers who are currently on the forum. Finally, the forum also has an area that allows publishers to partner up, which provides new publishers with a great opportunity to work with more experienced publishers on content locking campaigns.

Adscend Media Gateway Guide: Our gateway guide was designed to help new publishers install a content gateway or file/link gateway by providing step-by-step installation instructions (including pictures!). Along with installation instructions, the Adscend Media Gateway Guide also features installation best practices, to help publishers lay a foundation for success with their content locking campaigns. To get a copy of the Adscend Media Gateway Guide, please contact an Adscend Media account manager.

Introduction to Content Locking, the Basics: Published on IanFernando.com and written by Adscend CEO Fehzan Ali, this article is a quick read that is designed to provide a basic familiarity to content locking for those new to this alternative monetization method. One of the highlights of this article is data comparing the effectiveness of marketing efforts of those using content locking verses those using AdSense.

Adscend Account Managers: Our account managers love to help publishers on any stage on their content locking “journey.” Therefore, if you need help getting started, our account managers are happy assist you in any way possible, including taking the time to brainstorm niche ideas with you, help you install your gateways, and discuss content and traffic source options. For the more experience lockers, Adscend account managers can provide campaign recommendations, discuss more advanced implementation strategies, and provide dedicated support. To contact an Adscend account manager, please use our contact form.

Finally, if you still have questions regarding content locking, don’t forget to send your questions to my favorite source for content locking information–Ask Dr. Lock! 

Good “Lock”

-Dr. Lock

Dr. Connie Tent Lock is the “World’s #1 Content Locking Expert” according to himself. When not content locking everything, you can find Dr. Lock roaming the halls of the Adscend Media offices.

Tony Cohn

Tony Cohn is a marketing manager with Adscend Media, a leading rewards-based advertising ad platform for mobile apps and games. When not at work, Tony enjoys watching New York Mets baseball, smoking cigars, and running. Originally from the Bay Area, Tony currently resides in Sacramento, CA.

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